Zeekr X takes on Model Y with a price below $30,000 and technological innovations.

This week, Chinese automaker Geely’s Zeekr brand unveiled its third model, a roughly Tesla Model Y-sized crossover that will retail for less than $30,000 in China.

In the lineup of the all-electric Zeekr brand, the Zeekr X succeeds the 009 van and the 001, a hatchback based on a concept originally intended for Geely’s Lynk & Co. manufacturer. Deliveries in China are scheduled to commence in June at a base price of 189,800 yuan, or $27,600 based on existing trade premiums. There are no programmes in place to introduce the X to the United States, despite the fact that its income in Europe will eventually follow.

Geely is also the parent company of Volvo and Polestar, which inspired the Zeekr X upgrade. The crossover was created in Volvo’s birthplace of Gothenburg, Sweden, albeit in a layout studio that Zeekr claims to be independent. The design adheres closely to the Lynk & Co.-inspired appearance of the 001.

The X also shares Sustainable Electric Architecture (SEA) components with the electric-powered Polestar 3 and Volvo EX90 SUVs. However, it is somewhat more compact than the other SEA-based models. At 175 inches in length, it is very near to the length of the Volvo XC40 Recharge. And with Zeekr’s positioning as a “high-quality electric vehicle company,” the extended Product Y is unquestionably in the EV’s sights.

Zeekr guarantees a remarkable 3.7-second 0-62 mph time and 348 miles of range on China’s CLTC testing cycle. According to U.S. EPA standards, this would be substantially less than 300 miles, but greater than 250 miles.

The Zeekr crossover offers a number of innovative technological features, such as a display that can be repositioned in front of the passenger. It is an alternative to the preset front-passenger displays now available on Mercedes-EQ electric vehicles. The B-pillar also includes facial recognition and a miniature display screen that indicates the demand situation.

Zeekr strives for a “asset-light approach” that resembles that of major technology suppliers. Zeekr has mentioned a partnership with CATL that will provide 600 miles of range for electric vehicles. The Zeekr 009 utilises CATL’s mobile-to-pack technology to achieve an estimated 514-mile range on the CLTC testing cycle, so the brand is well on its way to achieving its goal.