Experience-sharing application Defeat is withdrawing from Latin The united states to concentrate on its European operations, the firm stated in a LinkedIn assertion on Tuesday.

The startup, which 1st launched in Greece in 2011 and whose homeowners incorporated automakers BMW and Mercedes Benz, began operating in Latin America in 2019.

“Owing to a apparent strategic decision of the shareholders to concentrate on its core European marketplaces, our shareholders have manufactured the decision to cease investing in the Latin American location, wherever Defeat operates,” the assertion claimed.

The business had been hoping to just take on heavyweights like Uber and Didi across the continent with a fleet of Tesla electric motor vehicles, vowing to fill the “eco-friendly journey-hailing” hole. For all those hesitant to fork out the high quality rates charged for individuals trips, Beat also presented lower-priced regular vehicle rides.

Defeat, which is owned by the Absolutely free NOW taxi group, also attempted to distinguish itself by making aspect of its driver fleet employees, alternatively than self-used workers, in accordance to an early push assertion.

In an email to end users, Beat explained it would cease to operate  in Mexico, Argentina and Peru as of November 9th.