The 2024 BMW XM Label Red debuted with a 738-hp plug-in hybrid powertrain, making it the most potent M-badged model in the brand’s lineup.

Along with a purported 60-mph time of 3.7 seconds, the Label Red has an estimated electric driving range of around 30 miles.

After production begins in August, we anticipate a price of approximately $186,000, though BMW has not yet announced pricing.

The 2024 BMW XM Label Red is unlike any previous M vehicle. Partially because it is a massive plug-in hybrid SUV, but primarily because it carries more power than any previous street-legal M-badged BMW.


Huge Bad Bimmer

While comparable to the standard 644-hp XM model, the Label Red’s electrified powertrain generates 738 horsepower and 738 pound-feet of torque. These maximal figures are the result of a twin-turbocharged 4.4-liter V-8 engine and an electric motor positioned between the engine and the eight-speed automatic transmission.

This powertrain is combined with a variable, rear-biased all-wheel-drive system, and BMW claims the XM Label Red can reach 60 miles per hour in 3.7 seconds. That’s four-tenths sooner than its counterpart’s estimate. The maximum speed of the Label Red is 155 mph, but can be increased to 175 mph with the optional M Driver’s package.

Adaptive suspensions, active anti-roll bars, an electronically controlled limited-slip rear differential, and M compound brakes with fixed six-piston front callipers and floating single-piston rear clamps are standard on every model. A standard set of 23-inch rims can be exchanged for a free set of 22-inch wheels. Since the standard XM only comes with summer tyres, we anticipate the same for the Label Red.

Animated and Extroverted

BMW has disclosed information about the electrical system of the Label Red, which is predictably identical to that of the less expensive XM. Under the floor is a 19.2 kWh lithium-ion battery cell that provides an estimated 30 miles of electric driving range. Connect the 7.4-kW onboard charger and it is estimated that the battery will be entirely charged in three hours and fifteen minutes.

Whether the XM Label Red is plugged in at home or at a Level 2 public outlet, it will attract the attention of anyone within shouting distance. Perhaps it’s the enormous, alien-like front end, which appears notably extroverted with its red rings surrounding the caricature kidney grille. Red exterior accents are also present on its enormous rims. The stripe along its flanks and up to its side windows is also available in Toronto Red. Are we the only ones receiving negative vibrations from the A-Team van?

Red accents continue inside the Bimmer, albeit on a more conventional canvas. The hue is visible on the dashboard HVAC vents and stitched surfaces throughout the interior. BMW’s curved glass panel combines a 12.3-inch digital gauge cluster and a 14.9-inch display with iDrive 8.5 infotainment software as a standout feature.

Additionally, the interior is equipped with a head-up display, a three-dimensional canopy, and a multitude of M-specific controls. Alternatively, if the standard Harman Kardon stereo is insufficient, customers can choose a 1475-watt Bowers & Wilkins surround-sound system. Obviously, a luxury SUV of this calibre would be incomplete without an array of driver aids, such as BMW’s semi-autonomous drive mode, which enables hands-free driving at up to 85 mph on certain roadways.

The 2024 BMW XM Label Red will enter production in August at the automaker’s Spartanburg, South Carolina facility. Although BMW claims it will announce pricing closer to the release date, we predict the highest-performance XM will commence at approximately $186,000.

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Since 2016, Eric Stafford’s passion for writing news, reviews, and more for Car and Driver has been fueled by his early childhood addiction to automobiles. His childhood ambition was to become a millionaire with an automobile collection comparable to that of Jay Leno. Evidently, becoming wealthy is more difficult than social media influencers make it seem, so he eschewed financial success altogether by becoming an automotive journalist and driving new cars for a livelihood. After graduating from Central Michigan University and working at a daily newspaper, he was recruited by Car and Driver after years of essentially wasting money on failed project cars and lemon-flavored jalopies. His garage currently houses a 2010 Acura RDX, a 1997 Chevrolet Camaro Z/28 with a manual transmission, and a 1990 Honda CRX Si.