RJ Scaringe, the CEO of Rivian, hinted at a future expansion of the EV inventory to include R2 and R3 vehicles.

He suggested that future Rivians will be smaller and less expensive, but he contends they will remain true to the “adventure” essence of Rivians.

The new information was obtained through an interview on the YouTube podcast conducted by Marques Brownlee for WVFRM.

This is imported content from YouTube. You may be able to access the same content in a different format or additional information on their website.

RJ Scaringe, CEO of Rivian, discusses R1S and the future of Rivian.

Rivian CEO

Even though its R1T and R1S electric vehicles have not yet achieved widespread adoption, Rivian is already planning for its next generation of vehicles. Recently, Rivian CEO RJ Scaringe appeared on YouTube personality Marques Brownlee’s WVFRM podcast to discuss Rivian’s current lineup and prospective future products.

Brownlee initiated the conversation by asking Scaringe for background information on the EV startup. Scaringe disclosed that when Rivian was founded 13 years ago, its primary focus was on developing a sports vehicle. Sounds familiar to Tesla enthusiasts?

Setting Out on an Adventure

Eventually, the company shifted its focus and began marketing the R1T pickup and R1S SUV to a different type of recreational EV purchaser. According to Scaringe, the primary objective was to create a brand that encourages and facilitates adventure.

Scaringe stated, “We identified the flagship products to accomplish this, with R1S and R1T intended to be true flagships.” Following these, we have a smaller group of products that we refer to creatively as R2 and R3, but they have distinct form factors and sizes.

If the R1S and R1T are the brand’s premier models, then the R2 lineup can be anticipated to be priced less expensively. Scarlett confirmed this, elaborating on how the development of a vehicle with a target price differs from that of premier models. “For the R2 product line, we have fewer dollars to spend, and as a result, we are debating things that we didn’t have to as much on a flagship product,” said Scaringe.

Scaringe noted that the company is deeply debating which aspects of the R2 are essential and fundamental to the brand’s identity, and which are less significant. How off-road competent must it be while maintaining on-road driving dynamics? What about the Bluetooth speaker and torch found in the door? These are the sorts of concerns that century-old manufacturers have mastered, whereas Rivian is still establishing its brand identity. “The goal with these is to continue to take the essence of what we’ve done here, but in different packages and smaller form factors,” explained Scaringe.

Smaller-Scale Elements

Scaringe also highlighted some near-term information that Rivian observers are interested in, such as software and the absence of Apple CarPlay support in the R1S and R1T. Regarding this topic, Scaringer compared in-house software control to exquisite cuisine:

“A lot of what we do, whether it’s music or mapping, requires us to integrate with the best-in-class platforms, but controlling the systems allows us to be the arbiter… or the executive chef of the experience you receive.” It appears that Apple CarPlay and Android Auto support will not be added to the Rivian lineup in the near future.

However, Scaringe did disclose two new upcoming options, one of which is a small storage compartment that will replace the Bluetooth speaker located beneath the front seats. It will utilise the same lock as the speaker to prevent it from becoming a projectile while in motion. A revised version of the camp galley is also in the works for the gear tunnel, he added. The discontinued version of the camp kitchen virtually filled the entire gear tunnel, but Scaringe promises that the updated model will be more manageable.