Orange and production-ready, the Genesis GV80 Coupe Concept is here.

The GV80 Coupe concept that Genesis revealed tonight at its Genesis House in Manhattan’s Meatpacking district in advance of the New York auto show looks largely ready for production after a run of fantastical concept cars like the X, X Speedium Coupe, and X Convertible. The company’s four-seat, lower-slung take on the popular SUV-coupe trend, the GV80 mid-size SUV, features a carbon-fiber roof and a ducktail rear spoiler. The inside is decked out in Alcantara, with four bucket seats encased in carbon fibre and equipped with manual air pumps for the bolsters. A sturdy cross bracing supports the passenger compartment from behind.

The GV80 concept rides on massive 23-inch wheels shod with sporty-sounding but ultimately uninspiring Pirelli P Zero Scorpion All Season tyres; these are gripped by cross-drilled and slotted rotors and massive fixed-piston callipers. The fiery Magma orange exterior colour was apparently influenced by the volcanic landscape that surrounds the Korean peninsula, where the company is based.

Despite the company’s stated goal of offering entirely electric vehicles in the future, the GV80 concept features a V-6-sounding internal combustion powertrain. Instead of the twin-turbo 3.5-liter V-6 producing 375 hp seen in the current GV80 series, perhaps this hotter coupe type will receive the 409 hp version found in the G90 sedan.

At the unveiling, the head of design, Luc Donckerwolke, declared, “design is brand, and brand is design.” We agree, and it’s not hard to see why Genesis has had such rapid growth in recent years. Donckerwolke has stated that the firm has no plans to launch a sporty sub brand for the GV80, despite the fact that this design shifts the vehicle in a distinctly sportier direction. A finalised version is imminent.

Dave VanderWerp is in charge of all of Car and Driver’s car testing. He has worked in various capacities within the automotive industry for over 20 years, including in engineering and product consultancy. Dave received his lucky break at C/D when, as a student at the University of Michigan, he submitted his résumé unsolicited and was hired for a part-time road warrior position. He fell in love with the field of automotive journalism and hasn’t looked back since.