Twitter Inc will charge $8 a thirty day period for its Blue services, which contains its sought-soon after “confirmed” badge, new boss Elon Musk said on Tuesday as he seeks to increase subscriptions and make the social media network a lot less reliant on ads.

“Twitter’s current lords & peasants method for who has or won’t have a blue checkmark is bullshit. Electrical power to the individuals! Blue for $8/month,” Musk mentioned in a tweet, introducing that the rate will be adjusted by “region proportionate to getting power parity.”

A blue check out mark following to a person’s person name on the social media platform usually means Twitter has confirmed that the account belongs to the human being or enterprise proclaiming it. Twitter is currently free of charge for most buyers.

Billionaire Musk acquired Twitter for $44 billion final week.

Considering that the takeover, he has moved quickly to set his stamp on the enterprise, firing its prior main and other major officials.

Twitter’s advertising and marketing chief, Sarah Personette, tweeted on Tuesday that she had resigned her write-up past 7 days, incorporating additional uncertainty for advertisers.

Musk on Tuesday stated subscribers with blue check marks would get precedence in replies, mentions and look for and would be ready to put up extended videos and audios. They would see half as numerous advertisements.

He also presented subscribers a spend wall bypass from “publishers keen to get the job done with us.”

Musk’s comments comply with media reviews that he was hunting at the process of profile verification and how the blue check out marks had been provided. Twitter utilized to give these to noteworthy profiles dependent on its own requirements.

Far more than 80% of Twitter end users who took aspect in a latest poll mentioned they would not pay back for the checkmark. Some 10% said they have been prepared to fork out $5 a thirty day period.

Twitter previously has a subscription company identified as Twitter Blue, which was released in June final calendar year and features access to functions such as an possibility to edit tweets.

Amid speculation that Twitter may well quickly commence charging verified end users a every month charge of $20 for blue ticks, bestselling writer Stephen King tweeted: “If that receives instituted, I’m absent like Enron.”

Individually, S&P World wide Rankings downgraded Twitter to B- on “sizeable” credit card debt increase pursuing the acquisition.