There is no shortage of electric vehicle (EV) companies that seek to compete with established manufacturers, but Aehra, located in Milan, is taking a unique approach.

Aehra presented its first model, an SUV, in October of last year. The company plans to present a sedan in June and hopes to begin delivering both types of vehicles in 2025 to markets that will most likely include North America, Europe, China, and the Middle East. The company has simply announced that battery packs will be supplied by Miba Battery Systems, which has its headquarters in Austria. These battery packs will place an emphasis on efficiency in addition to a lengthy life duration.

The two companies have agreed to work together on the development of customised battery components, which, according to Aehra, will provide greater overall flexibility than off-the-shelf battery components. That will make it feasible for an alternative that is specially customised to Aehra’s vehicle architecture, which will allow engineers to maximise the vehicle’s range, efficiency, and cost savings associated with surplus weight.

A notion from the Aehra SUV.

Aehra is also committed to achieving the greatest levels of “sustainability and battery repairability” in order to provide its automobiles and the battery packs that power them with long, fruitful lifespans. More important to the company’s success than effectiveness is, rather, the combination of these factors and overall efficiency.

Franco Cimatti, Aehra’s main engineering officer, was quoted as saying in a statement that the company had no plans to manufacture motor cars with powertrains rated at 1 megawatt or 2 megawatts. “Even though the race motor vehicle-like acceleration of these kinds of cars can be amazing if a customer needs to wow their friends, the electrical power reserves of the battery are reduced to 50% in just a couple seconds, which offers a small customer price for serious world driving,”

While Aehra electric vehicles will have “fantastic dynamic functionality,” the fledgling company is working to exclude anything that would necessitate an excessively large battery pack. According to Cimatti, this will “only subject potential customers to increased cost, pounds, inefficiency, and complexity.”

A notion from the Aehra SUV.

Aehra is concentrating on achieving a range of 497 miles using a 120-kilowatt-hour battery pack (presumably as computed on the European WLTP tests cycle). Incorporating a 350-kilowatt direct current (DC) quick-charging capability, bidirectional charging, and the integration of residential solar panels for customers might also be organizationally beneficial.

The Aehra SUV has a wheelbase of 118 inches, although it has a lower roof and shorter overhangs than most other vehicles in its class. The fact that the firm that was described previously uses clever packaging means that an NBA player will feel fully at home in the cabin, which is also packed with screens.

A notion from the Aehra SUV.

Another claim that distinguishes Aehra from the majority of other electric vehicle manufacturers is that the company places a premium on the ability of its batteries to be repaired. EV drivers nowadays are forced to contend with battery-repair obstacles that could result in an increase in coverage premiums; however, rules that are ideal to fix could help with this problem.

As a characteristic of its Ultium hardware, Standard Motors has touted the flexibility of its battery cells as well as the ease with which they may be replaced. However, solutions such as mobile-to-chassis technology and mobile-to-pack may simply make battery repairability even more difficult.